PRENO!
this is an initiative which Dafort came up with targetting those of us in this world who love to drink and drive. at first, this layout went through a lot of face lifts because i wanted it to look young and rebellious... an MTV type of ad. mas maganda kasi na you are able to talk to the kids these days because they are the more adventurous ones when it comes to being bold and "tigas". the layout i did for this concept is one of my personal favorites because i could definitely say that this is my style. i want my work to look messed up, but at the same time, very cool to look at, very "cheesy" to the eyes. plus, the whole beer drinking thing is such an exciting and challenging vise to go up against because people rarely listen to campaigns done against alcohol that i just had to do it. something to just put out there for the people to see which will hopefully make drinkers think twice, thrice or even more... CREDITS: Copywriter: Dafort Villaseran (the guy who taught me how to read the Sandman); Art Director: (moi) Noah Valdez. Shoes... Dafort's. classic dude! : ) 
organic harvest
more catching up guys... i did this ad for our former client Healthy Options to sell their christmas holiday gift packs last december. i am extremely proud of this one because we literally had to run (around megamall, around makati cinema square, and round and round in circles here at the office) to finish this ad in time for the newspaper deadline.... (about 2.53 days to be exact... i think... well, kinda). it was definitely a great way to end the 2004 for me... definitely... (ok na sana... pero biglang sulpot yung madudugong PLDT nights..., which is part of the job, so there.) CREDITS: ECD: Roger Pe, Art Director: (moi) Noah Valdez; Copywriter: Erch Valencia; F.A. Artist: King Naad; Photographer: Edith Morales... oh and special thanks to Julz for the snow globe! AYOS!
PLDT WeROAM
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this new campaign for PLDT Business Solutions came out today!! imagine being able to use the internet and have access to your computer at the office from anywhere in the Philippines?! astig! (well, not anywhere... as long as there is a Smart signal, then your internet anywhere is ready to go! -- that's good enough for me!) a lot of people worked their butts off for this campaign! (i think they're airing the TVC of this already too...) so cheers to everyone! ECD: Roger Pe; Art Directors: Tom Gumba, G.I. Samudio, Manny de Paz, and (moi) Noah Valdez; Copywriters: Roger Pe, Erch Valencia and Dafort Villaseran; F.A. Artists: Edwin Garcia, King Naad, and Aimee Perez; Photographer: Raul Montifar... and ofcourse... thanks to ms. oden mateo our traffic coordinator! naks! : )
The MATADOR
just a little bit of catching up for everyone... we did this matador ad for Jockey -- yup the underwear company -- last year and entered it to the Times Asia-Pacific Advertising Awards. luckily, it became, i think, the only finalist from the Philippines if i'm not mistaken (if i am, i would gladly rephrase the claim). naks! CREDITS: ECD and Copywriter: Roger Pe; Art Director: (moi) Noah Valdez
this print ad came out on all three major newspapers today. it serves as a reminder to all of us about the actual people who are affected by the war -- mothers and their unborn babies. this ad was about three days in the making and it went through a lot of resizing. but i'm happy with the way it looks... sayang though. could've been a centerspread ad but i guess that would be pushing it. CREDITS: ECD and Copywriter: Roger Pe; Art Director: (moi) Noah Valdez.
WHAT THE?!!
NOAH: wow! i can't believe i finally joined this whole blog thing... i never thought i would have good use for this until the past few days. i was looking for a perfect site to post my work and all the googling and portfolio.comming finally led me to this: blogging. well, this is the official invite to all of you out there in internet land to just share your thoughts about my stuff. so just feel free to say whatever you like and enjoy because i surely will...!
Noah's Self-Portrait. This is actually a CD cover design I did for my portfolio. So far, my folio is still on standby... you just never know when you'll need to let it lose especially with the way the advertising wheel turns.
